As one of the most important organizations inside a Fortune 500 Oil & Gas company, a majority of the business did not know what E&PS exactly did. This infographic illustrated the lifecycle of their work and just how much they affected and benefited every aspect of the business.
Project Details
Phase 01
Research and Wireframes
Mapping the Lifecycle
Working directly with stakeholders across E&PS, we ran collaborative whiteboard sessions to identify every phase of the organization's work. The sessions surfaced five core functional areas. Translating that complexity into something intuitive required iterative concepting, sketching, and wireframing.
Workshop whiteboard sessions mapping the full lifecycle of E&PS.
Concept sketches. Exploring visual style.
Layout and illustration exploration.
Exploring linear layouts.
Wireframing the digital experience and interactions.
Phase 02
Designs
An Interactive World
The final design brought E&PS's five functional areas to life as a navigable isometric world. Each zone representing a distinct part of the organization's lifecycle. Users could explore Planning, Construction, Operations, Disposition, and Legacy Claims through illustrated scenes with layered interactive callouts.
Built for desktop, the experience let employees click into any zone to discover the specific processes, teams, and business impacts E&PS managed within it.
The World of E&PS. Subtle animations were implemented to bring the experience to life.
Our Impact modal introducing E&PS's organizational mission and scope to first-time users.
Zoom function for a closer look on each phase of the lifecycle.
Operations expanded drawer showing function breakdown and interactive phase detail.
Beyond the Screen
The impact of the interactive infographic introduced opportunities beyond the digital experience. The floor E&PS occupied became a canvas for murals across several walls, a backlit ampersand, vinyl clings in common areas, and lightbox installations. Together they reinforced E&PS's visibility and sparked conversations throughout the organization.
The same visual language was then extended into a suite of branded merchandise: enamel pins, branded socks, peer recognition notepads, and team folders. Each piece was designed to feel like a natural extension of the digital work. What began as a communication project had grown into a full brand expression.
Large-format mural installation. Environmental graphics filled each wing and wall.
Branded swag suite.
Results
Outcomes
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